“Comfort, comfort my people, says your God.” Isaiah 40.1
"Now that we are in the month of ELUL, let's prepare ourselves for Rosh HaShanah. The shofar on this holiday, among other things, is a call for us to both end a process and begin one. The first is the end of the preceding month, which is called “Elul”. Its Hebrew letters (alef-lamed-vav-lamed) are said to stand for “ani le-dodi ve-dodi li” – “I am my Beloved’s and my Beloved is mine” (Song of Songs)." - Mordechai ben Ya'akov
“Is it not to share your bread with me, and that you bring your house to the poor who are cast out: when you see the naked, that you cover him, and not hide yourself from your own flesh?" Isiah 58: 7-11.